--- language: en title: "AI search for your agency’s projects | Tropk" description: "Analyze each client’s presence in AI responses, identify what to change on their website and in their content, and track your agency’s deliverables with Tropk." canonical: "https://tropk.ai/en/solutions/marketing-agencies" last_modified: "2026-10-12T16:04:56.898Z" --- # AI search for your agency’s projects | Tropk Marketing agencies ## Add AI search to your agency’s services. Tropk helps your agency analyze how each client appears in AI responses and identify what to change on their website, in their content, and in the information about their brand. Use this analysis to propose the work, set priorities, and track each project. - [Get a free report]() - [See how to use it with clients]() From analysis to delivery ## Show clients what needs to change and why. Connect [AI responses]() to issues found on the website and questions from potential buyers. Your agency can turn this analysis into a clear deliverable, such as this example of a service page review. ### Issue found **Service not clearly explained** The page does not explain the steps or what is included in the engagement. Illustrative example. ### Reason to prioritize **Answer a buyer’s question** People comparing providers need to understand how the service works. Information validated with the client. ### Agency deliverable **Review the service page** Explain the steps and deliverables, revise the copy, and agree on publication. Then track related questions. Working with the client ## Analyze the brand, choose priorities, and prepare deliverables. Tropk connects the analysis of AI responses with website audits and marketing planning. Your agency uses this analysis to guide content, fixes, and information about the client, with responsibilities and approvals defined for each deliverable. - **Understand the brand’s presence** — See how the client appears in tracked queries, which competitors are mentioned, and which sources are included in responses. - **Identify what to change on the website** — Use the audit to assess technical issues, [SEO](), and content. Find pages that need fixes, updates, or more complete information. - **Set priority deliverables** — Relate issues to the client’s goals and the effort required. Organize what will be done, who will do it, and what depends on materials or approval. - **Track results after implementation** — Revisit selected queries, review new responses, and reassess priorities with the client. Tracking helps determine where to continue the work. - [Explore strategy and action plan]() Projects by brand ## Organize each client’s queries and tracking. Each project brings together the brand, its competitors, and tracked queries. This lets your agency analyze each client based on that business’s offering, audience, and priorities. - **Queries relevant to the client** — Choose queries about the products, services, and purchasing decisions that matter to the brand. - **Project responses and sources** — Review AI responses and the sources used. Use this information to explain recommendations for that client. - **Tracking tailored to the work** — Choose the queries and engines that make sense for the project. The number of projects and coverage depend on the plan you choose. - [Learn about monitoring]() Reporting ## Bring deliverables and brand presence to client meetings. Use tracked responses to explain how the brand appears and what deserves attention. Present this analysis alongside the pages, content, and fixes completed by your agency. - **What the agency delivered** — Show which pages and content were updated and which issues were fixed. Separate completed work from deliverables that still need materials or approval. - **How the brand appeared** — Compare equivalent queries and time periods. Show responses, competitors, and sources that help explain the changes observed. - **What to do next** — Explain which pages, content, or information merit the next intervention. When traffic and business data are available, use them to supplement the assessment. Frequently asked questions ## Questions from client-facing teams ### How should an agency organize AI monitoring for multiple clients? An agency should organize AI monitoring by client, with dedicated questions, competitors, markets, and objectives. Mixing brands with different contexts makes results harder to interpret. To compare periods, document collection criteria and separate access and reports. The number of questions does not, by itself, indicate quality: coverage needs to reflect relevant questions for each business. [Read full answer]() ### What should an AEO and GEO action plan deliver for agency clients? An [AEO]() and [GEO]() action plan should deliver prioritized opportunities, rationale, the page or channel to work on, the information needed, and criteria for checking the change. Generic recommendations like “publish more” do not guide execution. The agency can prepare research, briefs, and reviews, coordinating with the client only on the facts, approvals, and access needed for each deliverable. [Read full answer]() ### How should agencies present AEO and GEO results in reports? AEO and GEO reports should connect published work to the questions, answers, and sources observed, explaining the method and the limits of the comparison. Show coverage, mentions, citations, and information quality, as well as visits and conversions when data is available. A [citation]() is not the same as a sale, and a change after delivery does not by itself show that the work caused it. [Read full answer]() ### How does an agency begin an AI presence assessment for a client? An agency can begin an AI presence assessment by defining the client’s offerings, the audience’s questions, and relevant competitors. It then observes responses and sources across a documented set of questions. The initial review helps identify hypotheses; a sound plan also checks the website, the accuracy of the information, and the relevance of the opportunities to the business. [Read full answer]() ## See how a brand in your portfolio appears in ChatGPT. Generate a free initial analysis to see how the brand is presented and which areas your agency can explore further with the client. [Get a free report]() --- [All pages in Markdown]()