--- language: en title: "Prompt for writing an alternatives article" description: "Identify real substitutes for a reference solution, with eligibility criteria, reasons to switch, and migration conditions." canonical: "https://tropk.ai/en/resources/prompts/prompt-for-writing-an-alternatives-article" last_modified: "2026-10-12T16:14:33.702Z" --- # Prompt for writing an alternatives article Reviewed on 2026-10-06. ## Prompt to adapt and use Guide the replacement of a named solution with options eligible for the required function. ### Prepare before you begin COMPANY AND BUSINESS company: {empresa} domain: {dominio} confirmed_offering: {produtos_servicos_capacidades_limites_e_fontes} business_context: {mercado_regiao_diferenciais_comprovados_e_restricoes} AUDIENCE AND OBJECTIVE audience: {perfil_tarefa_conhecimento_inicial_e_restricoes} main_question: {pergunta_do_leitor} reader_outcome: {o_que_a_pessoa_deve_conseguir_decidir_ou_fazer} editorial_objective: {objetivo} intent_and_stage: {intencao_de_busca_e_etapa_da_decisao} VOICE AND EDITORIAL CONTEXT voice: {tom_vocabulario_exemplos_de_estilo_e_termos_a_evitar} topic_and_entities: {tema_keyword_principal_termos_e_entidades} inventory: {paginas_existentes_e_decisao_criar_atualizar_ou_consolidar} contribution: {exemplo_matriz_metodo_ou_dado_proprio_autorizado} cta: {proxima_acao_pertinente_e_destino_confirmado_ou_nao_aplicavel} EVIDENCE AND ACCESS sources: {id_titulo_url_autor_data_de_publicacao_consulta_e_trechos_relevantes} authorized_data: {dados_definicoes_periodo_metodo_e_permissoes_ou_nao_disponivel} internallinks: {url_publicada_assunto_e_funcao_do_link} research_access: {ferramentas_realmente_habilitadas_e_acessos_autorizados_ou_sem_navegacao} restrictions: {confidencialidade_direitos_prazos_mercado_e_escopo} reference: {solucao_fornecedor_e_funcoes_atuais} reasons_to_switch: {motivos_documentados_por_perfil} essential_function: {o_que_precisa_ser_substituido} requirements: {criterios_minimos_para_ser_alternativa} candidates: {nomes_fontes_e_funcoes_substituidas} migration: {compatibilidade_custos_esforco_dependencias_e_provas_ou_pendencias} snapshot: {data_regiao_plano_e_condicoes} commercial_interest: {relacao_com_referencia_e_candidatos} ### Delivery format A. Markdown article covering reasons to switch, method, alternatives, scenarios, migration, and limitations. B. Eligibility matrix and excluded candidates. C. Substitution map and questions for evaluating a switch. ### Review criteria • Each candidate replaces a defined essential function. • Reasons to switch and minimum requirements are included in the evaluation. • The reference and alternatives are assessed using the same factual standard. • Migration, pricing, and compatibility are documented or flagged as pending. • Scenario-based recommendations and commercial interests are clear. ### Modelo Act as a research and writing assistant for the company provided. Write in Brazilian Portuguese, clearly and in the brand's voice, for the audience's task. Produce a draft for human review. Use all the context below, not just the topic. MODULE 1 — CONTEXT TO FILL IN COMPANY AND BUSINESS company: {empresa} domain: {dominio} confirmed_offering: {produtos_servicos_capacidades_limites_e_fontes} business_context: {mercado_regiao_diferenciais_comprovados_e_restricoes} AUDIENCE AND OBJECTIVE audience: {perfil_tarefa_conhecimento_inicial_e_restricoes} main_question: {pergunta_do_leitor} reader_outcome: {o_que_a_pessoa_deve_conseguir_decidir_ou_fazer} editorial_objective: {objetivo} intent_and_stage: {intencao_de_busca_e_etapa_da_decisao} VOICE AND EDITORIAL CONTEXT voice: {tom_vocabulario_exemplos_de_estilo_e_termos_a_evitar} topic_and_entities: {tema_keyword_principal_termos_e_entidades} inventory: {paginas_existentes_e_decisao_criar_atualizar_ou_consolidar} contribution: {exemplo_matriz_metodo_ou_dado_proprio_autorizado} cta: {proxima_acao_pertinente_e_destino_confirmado_ou_nao_aplicavel} EVIDENCE AND ACCESS sources: {id_titulo_url_autor_data_de_publicacao_consulta_e_trechos_relevantes} authorized_data: {dados_definicoes_periodo_metodo_e_permissoes_ou_nao_disponivel} internallinks: {url_publicada_assunto_e_funcao_do_link} research_access: {ferramentas_realmente_habilitadas_e_acessos_autorizados_ou_sem_navegacao} restrictions: {confidencialidade_direitos_prazos_mercado_e_escopo} MODULE 2 — FORMAT INPUTS Format: alternatives article Objective: Guide the replacement of a named solution with options eligible for the required function. reference: {solucao_fornecedor_e_funcoes_atuais} reasons_to_switch: {motivos_documentados_por_perfil} essential_function: {o_que_precisa_ser_substituido} requirements: {criterios_minimos_para_ser_alternativa} candidates: {nomes_fontes_e_funcoes_substituidas} migration: {compatibilidade_custos_esforco_dependencias_e_provas_ou_pendencias} snapshot: {data_regiao_plano_e_condicoes} commercial_interest: {relacao_com_referencia_e_candidatos} MODULE 3 — EVIDENCE AND LIMITS Read the supplied texts. If research tools are enabled and authorized, consult relevant primary sources and record the pages actually read. Without browsing, use the attachments and return a list of checks still pending; do not say you opened URLs. A competitor's page can guide research, but does not substantiate all its claims. Do not invent features, prices, data, customers, experiences, tests, credentials, testimonials, citations, or links. Distinguish documented facts, observations, interpretations, and hypothetical examples. Missing information is neither zero nor proof that a feature does not exist. Preserve dates, versions, regions, plans, units, denominators, and material conditions. Derived numbers require calculations verified with a real tool or validated results provided in the inputs. Otherwise, mark verification as pending; do not claim to have recalculated them. Do not expose private data. Use names, images, and statements only with authorization. Do not copy the wording or entire sequence of a reference. Preserve human authorship and identify which validations require the subject-matter owner's input. MODULE 4 — FORMAT PRODUCTION 1. Define the essential function, reason to switch, and minimum requirements. 2. Assess the reference and candidates using the same standard; record exclusions and partial replacements. 3. Draft a table and profiles covering the replaced function, audience, evidence, conditions, and limitations. 4. Recommend alternatives by scenario and include cases where switching is not justified. 5. Explain only documented migration conditions and provide questions to address material gaps. Disclose commercial interests. MODULE 5 — SEO, AEO, AND GEO Use an H1 that matches the question and article; organize H2s/H3s around reader decisions. Start sections with direct answers when helpful. Each passage must retain enough entities, context, and conditions to be understood on its own. Use terms naturally, without fixed keyword density or artificial repetition. Cite the specific source near the fact it supports; preserve the URL provided. Suggest internal links only to confirmed, useful destinations. Do not force an FAQ, word count, or special schema into every format. Do not promise rankings or citations. Do not add authorship, review, publication date, testing, or updates that did not occur. The CTA must match the offering and action provided, without an unrelated pitch. MODULE 6 — OUTPUT AND REVIEW A. Markdown article covering reasons to switch, method, alternatives, scenarios, migration, and limitations. B. Eligibility matrix and excluded candidates. C. Substitution map and questions for evaluating a switch. Also provide: proposed H1, SEO title, description, and slug; claim map with source, section, and limitation; links used; outstanding items with their impact and next check. Keep this material separate from the publishable body. Do not publish or state that the draft is approved. Review against the criteria below and mark each as met, needs correction, or not applicable, with a reason: 1. Each candidate replaces a defined essential function. 2. Reasons to switch and minimum requirements are included in the evaluation. 3. The reference and alternatives are assessed using the same factual standard. 4. Migration, pricing, and compatibility are documented or flagged as pending. 5. Scenario-based recommendations and commercial interests are clear. If essential evidence for the central promise is missing, return only the safe portion and say which input prevents a conclusion. Do not fill the gap with a probable conclusion. ## When to use this prompt Use this format when someone knows a solution and is considering replacing it. The key question is not which tools exist, but which options can take on the required function and why switching might make sense. Price, features, operations, integrations, and market factors can all be valid reasons when documented. The article needs to distinguish these needs before recommending an alternative. Define the essential job the reference solution does. An adjacent product may complement the operation without replacing it; including that product as an alternative creates a false equivalence. Establish eligibility before making a list. Also note when sticking with the reference is a reasonable choice: not every difference justifies migration, and a new feature may not be worth the effort, cost, or incompatibility. [SEO](/en/resources/glossary/seo) organizes the page for people who are searching; [AEO](/en/resources/glossary/aeo) focuses on clear answers; [GEO](/en/resources/glossary/geo) addresses discovery in generative responses. In this resource, all three are treated as writing, research, and review practices: answer the task, name entities, preserve context, and make evidence verifiable. A [prompt](/en/resources/glossary/prompt) helps prepare a draft. It does not verify facts or guarantee rankings, recommendations, or citations by AI. ## Prepare the inputs before writing Provide the reference solution, its essential functions, reasons to switch, minimum requirements, audience, and candidates. Gather official sources for the reference and the options using the same date, region, and plan. For each candidate, explain which function it replaces and which remains unmet. This material lets the prompt exclude false substitutes instead of filling the selection with well-known brands. Include migration conditions only when verified: export, compatibility, limits, dependencies, effort, or switching costs. Without documentation, record questions for evaluation. Do not treat an announced integration as proven compatibility for every account. If the author's company is among the candidates, disclose the commercial interest and apply the same eligibility rule and evidence standard. ## How to produce and review the content The prompt produces a consistent method, table, and profiles. Each profile explains what the option replaces, who it is for, the relevant difference, its limitation, and the source. Recommendations connect reasons to switch with scenarios while preserving conditions that could change the choice. When several options cover only part of the function, the text should describe possible combinations as conditional hypotheses, without inventing an integrated solution. Check that each item delivers on the promise of being an alternative. Then review the reference: have its current capabilities been described with the same care as the candidates'? Avoid downplaying the original product to make the company's offering more appealing. The editorial contribution lies in the substitution map and migration questions, not in a ranking without a method or a list copied from other roundups. ## Example of a completed prompt Example of a completed prompt: the team needs to replace a solution because of a documented operational constraint. Essential function: record observations and compare periods. Minimum criteria: permitted access, exportable data, and support for the required analysis, when verified. Contribution: a table showing what each candidate replaces and what needs confirmation. The draft does not claim savings, easy migration, or compatibility unless sources support those conditions. ## How to use the full prompt Copy the full prompt and replace the fields in braces before submitting it. Attach the source content as well as the URLs: a model without browsing cannot verify a link on its own. Use “not available” when data is missing, and explain why. Generate a first version, check what remains unresolved, and correct the inputs before requesting a review. Keep public-facing text separate from research notes. ## Check the result - Each candidate replaces a defined essential function. - Reasons to switch and minimum requirements are included in the evaluation. - The reference and alternatives are assessed using the same factual standard. - Migration, pricing, and compatibility are documented or flagged as pending. - Scenario-based recommendations and commercial interests are clear. ## Sources and references - [Create helpful, reliable, people-first content]() — Google Search Central - [AI features and your website]() — Google Search Central - [Guidance on content created with generative AI]() — Google Search Central ## Continue a leitura - [Prompt for writing a comparison article]() - [Prompt for writing a list article]() - [Prompt for writing a guide or pillar page]() - [AI discovery strategy]() - [Resources]() ## About the author [Luiz Gardelin]() Luiz Gardelin is the founder of Tropk.ai and works in GEO/AEO, product vision, strategy, and growth, helping brands understand and improve their presence in AI responses. --- [All pages in Markdown]()